Every item offered for sale and consequently required to be transported needs proper packaging. Similarly, clothes are moved around a lot and need efficient clothing packaging. Good packaging not only ensure that clothes are stored and shipped with care but also adds to the value of your brand, and customers enjoy an enhanced experience at your shop.
The path of stitched clothes begins with the producer and continues through warehouses and containers for foreign shipping, retailers, and eventually reach users’ homes.
Clothing packaging ensures that various clothing pieces remain clean throughout this long journey and protects them from any possible damage. Some clothing packaging is designed to keep its contents waterproof and dustproof, while others offer solutions to transport bulky pieces efficiently.
The clothing industry is an expanding one, that too at an accelerating rate. We are witnessing a growing demand for clothing products in conventional markets and e-commerce shops. This high demand has created and offered opportunities for businesses to invest in it. Now, this saturation in the market presents another interesting aspect: the more businesses gain, the higher the competition.
Clothing businesses need to focus on every visual aspect possible to stand out, attract customers and create a brand that people can love and relate to. Packaging is undoubtedly a crucial element for a clothing brand. It is what introduces an item to customers and leaves them with a premium experience that they can cherish for a long time and possibly return to the brand for another dose. Thus, there is a high demand for creative packaging ideas for clothes.
Although the packaging trend in recent years is shifting towards sustainability, many brands still prefer to incorporate plastics into their clothing packaging for enhanced experiences. Let’s explore various packaging options available and weigh their characteristics.
Paper and Cardboard
This is the most environmentally friendly option amongst all types of clothing packaging and comes in different forms. Boxes are perfect for packing expensive, delicate clothing items that require great care. The box’s stiffness prevents damage, wrinkles, or creases to the items inside. Boxes may come in a drawer form or with a top lid, and they may be closed with ribbons and magnet tabs, or the design may allow room to insert the lid tab. Paper bags look elegant and may have handles cut into their designs. Cylinder form is a cool way to package soft and foldable cotton items such as underwear, t-shirts, or scarves, and they can hold more than a piece. These may be decorated with ribbons or bows to add attractiveness.
Although these are some favorites amongst eco-conscious audiences, these packages are a bit more expensive than other types. Another drawback is that these are usually completely opaque and do not show their contents, which can be revamped by adding recyclable plastic windows, such as PET and PP.
These are very affordable and commonly seen in various brands’ markets. Come in many forms, such as bags and boxes, which can hold varied clothing items. Plastic bags with adhesive films are the most popular and come in many sizes for convenient use. Rectangular boxes with little hangers are excellent for displaying clothes in a catchy way.
Plastic packaging is lightweight, translucent, printable, and unlike paper and cardboard packaging, offers protection from water and dust. The major drawback of this packaging is that it is typically made of non-recyclable plastics. It tends to pollute and harm our planet and is disliked intensely by environmental enthusiasts. However, scientists are working to provide a safer alternative with the same attractions.
This is the perfect solution for storing and transporting bulky clothing items, such as cushions, pillows, blankets, or unfinished garments. These items are first subjected to hot blowing air to ensure they are completely dried. Next, pack them into a plastic film sack with a special opening, and the air gets sucked out with a special vacuum pump. Finally, its package is sealed. This smart packaging has gained popularity as it is preferred by warehouse staff, transporting employees, shop personnel, and also customers at their homes.
If you are a clothing business owner trying to decide the best packaging for your merchandise, this section will help you sort it out. Remember that the key to a satisfying end product lies in proper planning. So, write down relevant information and prepare a brief that will guide your brand’s clothing packaging design.
Consider factors such as a list of your products that need packaging and how many items will go into a single pack; dimensions of the clothing pieces and the display rack; the type and quality of your products; the route they will take to reach your customers.
Also, decide whether to use paper and cardboard packaging or add biodegradable plastic parts to your clothing packs. Next, choose designs for your clothing packaging and printing designs to show your brand to the world. Of course, your logo has to be there, and you can incorporate your primary or secondary colors into the design, with minimum text and up to two fonts only, to describe your products and introduce your brand.
Finally, hire a team of designers, packaging and printing professionals, and quality experts and discuss your demand with them. Make any necessary changes and roll for the final production of your clothing packaging.
This article comprehensively discussed everything related to clothing packaging, such as what it is; and why it is essential. We also looked into the different packaging options available and the steps needed for good packaging production.
Obviously, a clothing packaging design is as important as the clothing item itself. It entices consumers by promising to solve some of their difficulties. It improves placement by helping buyers remember your brand. Good packaging also informs customers and persuades them to acquire your products.
Because you care about your brand and its growth, you must let experts handle the packaging production, as it is a significant branding element. Sejahtera Inti Prima printing is your best partner for packaging solutions. Commonly known as SIP printing, this firm provides a single-stop service that covers all your packaging needs, including consultation and planning, production, pre and post-production, quality check, and delivery.
So, contact us today for a quotation.