How To Choose The Best Box Packaging For Your Product
Product box packaging has come a long way from simply being a way to protect the contents inside. Today, businesses use packaging as a means to further their marketing goals. That’s because studies show that packaging influences customer behavior, and 61% of buyers are more likely to repurchase a product if it comes in premium packaging.
This article will explore why and how adequate box packaging improves your turnover. In addition, we will look at the factors that a business should consider before selecting box packaging material and printing methods for the best results.
The Importance Of Box Packaging For Businesses
In today’s competitive markets, companies must work hard to stand out from the competition so they may attract and retain their customers. While the actual product quality makes a significant difference, the packaging also serves as a powerful marketing tool.
Here are a few ways good box packaging is crucial for businesses.
It Protects the Contents
The main purpose of box packaging is to protect the contents from any damage during handling, transport, and storage. A sturdy package means that your product remains intact throughout its logistic chain, from the manufacturer all the way to the end consumer.
It Ensures Contents Safety
Many products sit on grocery store shelves for several months. Hence, the packaging is crucial in protecting the contents from harmful chemicals and other external factors. This is especially true for edible products that must be stored so that no smells or taste transfer from the packaging material to the food item.
It Attracts the Buyer
Good packaging is essential from a marketing perspective. If the box packaging of your product is unique, it will stand out from its counterparts and increase customers’ willingness to try it. Moreover, your product’s packaging says a lot about your brand and its story. Hence, it is considered an effective tool for communicating your company’s values and the benefits of your product.
How to choose the suitable material for box packaging?
Nowadays, more and more consumers are paying attention to packaging materials’ carbon footprint, usability, and recyclability. This places greater responsibility on businesses to satisfy their product’s packaging needs while minimizing the environmental impact of their choices.
Here are a few important considerations when selecting the material for your product’s packaging.
1. How do you plan your budget?
The first thing you must determine is the scope of your budget for the packaging. This will help you narrow down the types of materials you can use and the amount you can spend on the printing process.
For example, glass and natural fibers look very attractive, but these materials aren’t cheap to manufacture or ship. Plastic is a more affordable option but probably not the most environment-friendly. Food-grade cardboard is relatively inexpensive and offers reasonable protection.
Hence, find the right balance between functionality and affordability when selecting the packaging material.
2. Is The Material Transport-Friendly?
No matter how amusing your packaging design is, it will be of no use to the consumer if it doesn’t function properly during transportation. Hence, the material must be sturdy enough to protect the product during the shipping from the manufacturing unit to store shelves and, finally, the customer’s home.
As a business, you must find the sweet spot between attractive packaging design, functionality, and your production budget.
3. How Sustainable is the Packaging Material?
As customers are more focused on the sustainability of packaging materials nowadays, businesses need to be mindful of how environmental-friendly their choices are. Apart from satisfying the customers, this is also important for the planet in the long run.
Thus, paying a little more for greener packaging material is justified as a conscious effort to safeguard the environment.
4. Is the Packaging Material Aligned with Your Branding?
Each brand has its unique story, and every tool of communication a business employs must be an extension of that narrative. Therefore, the packaging material and design you finalize should be aligned with your brand’s message.
Market research is an excellent way to learn what your audience expects from a brand and what it values more. This will help you decide the finer details relating to budget, transportation, and sustainability requirements and goals.
How to choose the right printing method for box packaging?
There are various printing methods for box packaging and while some are relatively new, others have been around for several years. Each printing technique has its pros and cons, but understanding how each process works can help you determine the best solution for your product needs.
The following are standard printing methods that you can select according to your requirements:
Offset Lithography
Litho printing involves an image set to an aluminum plate and later transferred to a rubber blanket for processing. The image will be printed on a substrate and finished with a varnish or coating for enhanced protection.
This method is ideal for large or flat items such as folding cartons, large labels, and retail displays. It may be used for printing in small-to-large format sizes and delivers high-quality graphics to catch the customer’s eye.
Litho printing is the best option for box packaging as it offers exceptionally accurate color-matching and a high-quality finish. In addition to the luxurious appearance of a litho print, the process has a fast printing speed which is perfect for large projects.
Flexography
This printing method is commonly used for food and beverage products and is suitable for high-volume labels and flexible packaging. Flexography is relatively more cost-effective compared to offset printing, but the results are not the same in terms of quality.
One upside of flexography over offset is that almost any shape or format can be printed using this method.
Digital Printing
Digital printing is a relatively new method to litho and flexography in product packaging. However, it is quickly gaining popularity as a reliable printing technique owing to its lower running costs, faster speeds, and high quality. The best part about this technique is the versioned images and personalization you can achieve- qualities that have taken the packaging world by storm.
However, digital printing still has a long way to go as it’s still unsuitable for long runs and accurate color matching. So, if you’re looking for a near-perfect color match for your logo and other brand elements, consider litho printing for superior results.
SIP Printing — An Expert You Can Trust For Your Box Packaging Needs
With different printing methods and packaging materials, it can be complicated to settle on the best option for your product. Fortunately, you can count on experts like SIP Printing to offer you the most appropriate solutions.
SIP Printing has been operating in the offset printing industry for over 30 years, which means it has both the experience and the technology to deliver high-quality results that fit your budget. So, contact us today to discuss your packaging options and request a quotation to start this exciting journey.